Search results for "Jean Baudrillard"
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The Hyperreal Gambler : On the Visual Construction of Men in Online Poker Ads
2017
Online poker, like gambling in general, is predominantly a male activity. Thus, poker ads most often depict men as their protagonists. According to Jean Baudrillard, advertising can be seen as a ‘plebiscite whereby mass consumer society wages a perpetual campaign of self- endorsement.’ Ads often use stereotypical imagery for establishing a shared experience of identification with the consumer, and since their role is to sell rather than to portray the realities of life, they often have an exaggerated and monolithic – or, hyperreal – way of representing gender. This article offers an analysis of the ways in which men are portrayed in the ads of Poker Magazine Finland in the volume of 2009 (a…
Hyperreality and Simulacrum: Jean Baudrillard and European Postmodernism
2017
The aim of this paper is to present and explore one of the most fundamental concepts of postmodernity, that is, Jean Baudrillard’s elaboration of the ideas of hyperreality and simulacrum that characterise today’s global consumer culture in which the image of the product is more significant that the product itself. Some attention has also been devoted to European postmodernism, Jean-François Lyotard’s concept of the postmodern articulated in his renown book, The Postmodern Condition, in particular, and the merging of high and popular cultures to form consumer culture of late capitalism.